Brand: Amazon

Product: Amazon Global Selling

Creative director: Nga Nguyen

Associate creative director: Thi Nguyen

Copywriter: Linh Nguyen, Phi Nguyen

Art director: Bao Han

With the opening of conferences for knowledge training and recruiting new sellers, Amazon Global Selling (AGS) wants to access products imbued with Vietnamese culture that cannot be found anywhere else.

AGS wants to make an introduction video about the conference that brought a lot of emotions and aroused pride in quintessential Vietnamese products, encouraging Vietnamese sellers to cross borders with Amazon.

Following Amazon's previous campaign, which took advantage of the unique features of Vietnamese products, thereby realizing the process of bringing Vietnamese quintessential products closer to the world through the image of hands. This time, we built the concept of "Dám Mơ Lớn" to realize the cherished ideals of Vietnamese businesses. Thereby, bringing simple, familiar products to long-standing businesses or young people just starting, from those hands with the support of Amazon Global Selling, becomes a reality.

Let the work speak for itself.